As CMO for Informa Connect, Isobel is responsible for all delegate revenue and manages marketing strategy and best practice across the division including brand, data, digital insights & analytics, SEO, SEM, content, social, telesales and campaign management. She is responsible for driving change and re-shaping the product and marketing strategy and teams to align with this goal and to effect both top and bottom line growth. She also runs the Hybrid Events Taskforce, a Connect-wide initiative to provide not only digital complements to run alongside F2F events, but also to source and provide digital solutions to suit the ever changing needs of the business at this challenging time.