Karin is leading the digital marketing function at Hyve and responsible for global marketing best practice for the teams in Europe, Russia, Turkey and China. She is responsible for marketing automation, search, digital experience, lead generation and data & insight.

She also runs the Omnichannel Taskforce which in 2020 helped to pivot from live to virtual events. As a result of this, the team has run over 150 virtual events: from webinars to product showcases to multi-day conferences in 2020.