I‘ve had the wonderful privilege to be involved in the digital transformation journey of various businesses, driving high growth, maximising profitability, and upskilling talented teams.

I’m a practitioner and huge advocate of inbound marketing methodology, utilising digital disciplines, such as SEO, content marketing, social media marketing, SEM and PPC, email marketing and automation, and ABM to drive brand loyalty, improved customer experience, and strong sales results.

My passion has always been building, inspiring and developing ambitious teams. I'm committed to innovation, creativity and diversity, and a firm believer that great teams can achieve anything they set their minds to.

In my spare time, I run a mentorship program that helps junior executives grow their marketing careers. I also regularly speak at industry events and participate in B2B marketing leadership roundtables.