Informa Markets, which delivers more than 450 international events and brands annually, has partnered with the Virtual Events Institute (VEI) to roll out the VEI certification training program across its business globally.
The program provides a platform for Informa Markets’ 4,000-plus colleagues to develop their digital events skills and achieve professional certification in delivering expert, engaging and profitable digital event experiences.
Informa Markets provides customers and partners in more than 40 countries with opportunities to engage, experience and do business through live, digital and hybrid events, specialist digital content and actionable data solutions.
In 2020, the organization delivered some of the world’s largest digital events and outlined its multi-channel future approach, which will see it leverage the value of physical, digital and hybrid formats to create multiple touchpoints for connection and market access throughout the year.
VEI serves the global events community by providing education, knowledge, innovation, and best practice to ensure virtual and hybrid event excellence.
The VEI Certification Program is delivered on-demand and comprises 10 modules, providing a step-by-step guide for all event disciplines, across sales, marketing, content, and operations.
With self-paced exercises, exams and downloadable resources, the focus is on upskilling event professionals with the knowledge and tools to deliver excellent virtual and hybrid events.
With more than 1,000 colleagues already registered to date, this business-wide initiative demonstrates Informa Markets’ ongoing commitment to colleague development, and its continuing evolution to meet the changing needs of its customers.
Sean Ongers, Head of Global Learning and Performance, Informa Markets, said: “Informa Markets’ proactive approach to colleague development further establishes us as leaders in the events industry, as well as leaders in the digital and hybrid event space.”
Sophie Ahmed, CEO and Co-founder of VEI, said: “Upskilling is vital for any event professional, now more than ever, and Informa Markets is leading the way on this. We are excited that Informa Markets has partnered with VEI on this global training initiative, which will support Informa Markets to provide the leading digital event experiences.”
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